Research - User Interviews, Ethnographic Research, Competitive Analysis, Literature Review, Stakeholder Interviews
Design - Wireframing, Prototyping, Visual Design
Mobile App Hero
Soundembrace was one of the first Sound Bath experiences in Atlanta. A Sound Bath is a meditative experience that uses specialized bowls to produce sound waves. Our client wanted to take this in-person experience and take it to a mobile app.
When working with first-time founders, one of the main challenges is helping them understand the concept of Minimum Viable (or Desirable) Products (MVP). Founders need to focus on what delivers the most significant value to users instead of putting all aspects of their current brand in the application.
We worked with our client to do just that by creating an MVP that focused on safety, education, and recreating the experience that would help people heal.
We launched the project with a brand sprint where we helped the client analyze and identify her deeper why, core values, and where she wanted her company to sit amongst competitors. These early brand decisions guided all of our work.
From there, we kicked off research. Since Sound Baths were such a new topic, we decided that the best way to learn was by attending a couple of sessions. In some as a participant and others as a pure observer. These sessions helped us develop the main goals for the application while putting other features such as playlists and food tracking on the back burner. Additionally, we listened to participants' reflections, a live Q&A, and interview participants after the session.
Following research went to work on creating user flows, wireframes, and visual design choices to present to the client. Usability testing throughout helped inform all of our decisions.
We were able to deliver to the development team an application that allowed users to